NEM appoints NIKKEI SANGYO KOKOKUSHA for marketing support in Japan and commits to FIN/SUM 2021
On January 26th 2021, NEM announced a partnership with Nikkei Sangyo Kokokusha, part of the Nikkei Group. The partnership brings a new relationship and opportunities, as NEM in Japan will work with Nikkei Sangyo Kokokusha to build the NEM brand and support the launch of Symbol.
The partnership will focus on building awareness and understanding of NEM and Symbol amongst enterprise audiences in Japan in 2021 as NEM looks to drive mainstream enterprise adoption of blockchain around the world.
The decision to appoint Nikkei Sangyo Kokokusha followed a rigorous pitching process, that was overseen by NEM’s Japanese Marketing Work Group started in November 2020.
Nikkei Sangyo Kokokusha will support NEM with a range of marketing activities including digital, PR, events, online and content marketing.
Appointing NSK as our marketing partner for Japan is the first step in our partnership approach to building NEM in Japan and they will be a cornerstone for how we move forward. The initial focus will be on building awareness and understanding of NEM and Symbol, followed by helping to create meaningful leads to help drive adoption. NSK is partnering with FEB (Far East Blockchain) and we are really excited to be working with such a well known brand and such a knowledgeable, agile team.Dan Bobby, Interim CMO
Nikkei Sangyo Kokokusha have already achieved a first for NEM – NEM’s participation at the FIN/SUM event that takes place in March 2021, where David Shaw – NEM Group CEO – will give a keynote speech, and where NEM will host blockchain themed workshops and sponsor a blockchain-related start up event.
Japan is a very important market for NEM, both historically and in the future, and appointing Nikkei Sangyo Kokokusha as our marketing partner to help raise NEM’s profile in Japan a major step for the NEM Group.